If your business website is looking slightly lonely out there in cyberspace, we really feel your pain. Because the sad fact is that well over half of all business websites are far from effectively laid out. There can be a myriad of details that affect the way your visitors like or dislike the website, but the good news is that it isn’t too hard to put everything right. Of course, it would be cool if you could nail it down on the first attempt, but that usually just doesn’t happen. So if you would like another go at getting things right with regards to your business website, please take a few minutes out of your busy schedule and we’ll see that you’ll soon be up and running again.
Who Are You?
No brainer you may think, but far from it! So many businesses fail to let their potential customers know exactly what it is that they actually do. And do you suppose that your typical web surfer has more than a minute to waste checking out your website in vain? Of course they do not and this is why you need to sum up exactly what it is that you do on your homepage. They need to know that they have found the right place within a few seconds of landing, otherwise they will be gone.
Website Address
It may seem cool to pick a website domain address that has loads of clever meanings, but your visitors will definitely not feel the same way. They need to be able to type the address in nice and easily and without the need for a thesaurus. You should also pick a dot com extension because this is essentially what users are conditioned into typing into the address bar. Also try to avoid any special characters and numbers if at all possible.
Site Map Matters
Have you ever visited a website and found it really hard to actually locate the pages that you are interested in? This is usually down to a poorly laid out site map, and it can really damage your bounce rate. Use a drop down menu format and ensure that thus is always nice and up to date!
Contacts
Did you know that many users would rather not use the standard contact form that comes with so many templates these days? So why not offer them a direct phone number and a visible email address on your header of each page? Add your address and even use Google maps if you feel like sharing. No customer has ever complained about having too many contact options.
Testimonials
Just as long as these are honest and realistic, they are worth their weight in gold. If you are marketing window companies toronto and need to let your audience know how great you are, simply hit up a few past customers and pick out the most glowing reviews. Add a link to the customer site and you will start to see orders rolling in!
Ready To Restart?
There are 5 classic ways to dress up your website with very little effort, so what are you waiting for?
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